Part 5: User Flows and Wireframes

Our moodboards were inspired. Our mixtapes were rockin’. We have effectively communicated our creative vision. HUZZAH! Now, let’s start putting the foundational pieces of our design together.

Our user flows and wireframes will help us organize and visualize the key features of our web or mobile project. These are low to mid fidelity deliverables (often greyscale, no photos, lorem ipsum, basic shapes) that will help us evaluate and work through our solution in its simplest form.

Part 4: Moodboarding

Okay y’all, we have done our due diligence. It’s finally time to move on from our initial research phase into the exploratory design phase. HOW EXCITING. Now, let’s get the creative juices flowing with some moodboarding! Our moodboards should include images, colors, fonts, illustrations, icons, textures, anything and everything that can helps us as designers communicate our vision to team members and stakeholders.

I’ve always likened moodboarding in my design projects to making mixtapes or playlists to share with my bandmates when I had a new idea for a song.

“I love the way the drums sound…

Part 3: Competitive Analysis

We have defined our problem, researched our users, now let’s analyze our competitors. We do this for several reasons…

  1. Has anyone tried to solve this problem before?
  2. Why did they succeed or fail?
  3. How crowded is the market?
  4. What are the industry norms?
  5. What are the current / emerging trends?
  6. What makes us different?
  7. Are there gaps we can exploit?

But what does this look like for a songwriter? GREAT QUESTION! I’ve lived in Brooklyn for the past 9 years and there is no shortage of incredibly talented musicians. You could find a new band or…

Part 2: Research and Analysis

In Part 1 we defined the problem and challenged my instinct as a songwriter to look inward for solutions. It’s not about ME. It’s about YOU! Now it’s time to dig in and do some good old fashioned research and analysis. I know this blog is supposed to be about drawing parallels between design and music — and I promise it will — but this is another key area of difference…sort of…

Understanding the User

So now that we’ve defined our problem, we have likely made some assumptions about our solution as well as our users. Many of…

Part 1: Defining the Problem

Before we get started, let me tell you a little about myself and what I will be doing here…

Who Am I?

Ohh hai, my name is Craig Martinson and I am UI Designer transitioning from a 20 year career as a musician! (I STARTED YOUNG) In my two decades as a rock n’ roller, I’ve had the privilege of writing and recording dozens of records, touring the country, performing for thousands of people, and quite frankly - living my dream.

What‘s This All About?

I am so glad you asked! When I made the decision to pursue a career in UX…

Craig Martinson

I have a compulsion and a passion to create...a compassion? I have that too.

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